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Three Ways Advisers Can Use Social Media Content to Connect With Clients
(Cross posted from ThinkAdvisor) Sharing compelling content is the most effective way to engage an audience on social. The challenge is that there is an endless supply of material coming from every...
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Social media podcast: Of partnerships and military coups…
One of the great things about working at Hearsay Social is the ability to experiment, try out ideas, and always find new ways to #GSD (get sh*t done!). One great example is the great podcast series my...
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Strategies for using Facebook promoted posts in financial services
Financial services reps the world over are now using Facebook to connect with clients, share ideas and communicate thought leadership. While hugely effective, that is only the tip of the iceberg in...
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On Facebook, high-quality, engaging content is more important than ever
In order to ensure people are always seeing highly relevant content, Facebook® recently announced that fewer overly promotional posts will appear in people’s News Feeds beginning in 2015. As people...
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The Excellent Intro: Humanizing the Finserv Advisor using Content
Content and content marketing is the hot new idea to make brands seem more human, empathetic and alive. But what happens occasionally when a human business-person (think advisor, consultant,...
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f8: Facebook finds your audience
The f8 conference was an epiphany for me. I saw the rise of a totally vertically integrated media company where content, communications, commerce, audience and advertising were all neatly wrapped up...
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Curating the Authentic Voice
An authentic voice. We all have one. It is who we are. It is the words, grammar and syntax we use everyday to communicate our thoughts and talk about what is important to us, to the world around us....
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Teaching social media skills to finserv – Hearsay and The American College
Happy to see another new partnership for Hearsay announced. We’ve been speaking to The American College for some time about how to bring great social media training and education to their students and...
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Startup BD: Focusing on local for social content marketing
One of my favorite Hearsay BD deals was to partner with Trapit to resell content aggregation services. As many of Hearsay’s customers were ramping up their social strategies, they often realized they...
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StartupBD: Learning from LinkedIn to Take Intelligent Risks
One of the partners I’ve worked very closely with over the past few years is LinkedIn. They are a great company and it is a great experience to work with them and understand both their strategies and...
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